Product Schema Generator
Generate JSON-LD schema markup for your Shopify products to get rich snippets and improve your SEO.
Product Details
Fill in your product information to create the schema.
Generated JSON-LD Schema
Copy this script and paste it before the closing </body> tag in your theme.
<script type="application/ld+json">
</script>What is Product Schema and Why Does it Matter for SEO?
Schema markup (specifically in JSON-LD format) is a standardized vocabulary of code that you add to your website to help search engines like Google understand your content more effectively. For an e-commerce store, Product Schema is crucial.
When you provide this structured data, Google can display your products as "rich snippets" in the search results. These are the eye-catching listings that include extra information like:
- Product price
- Availability (In Stock / Out of Stock)
- Star ratings and review counts
- Brand information
The Benefits of Using Product Schema
- Increased Visibility: Rich snippets take up more space and are visually more appealing, making your products stand out from the competition.
- Higher Click-Through Rate (CTR): By providing key information directly in the search results, you attract more qualified buyers who are more likely to make a purchase.
- Improved SEO: While not a direct ranking factor, the higher CTR and better user experience signals to Google that your page is a relevant and valuable result, which can indirectly boost your rankings over time.
- Voice Search Optimization: Virtual assistants like Google Assistant use structured data to provide direct answers for product queries.
Using this tool, you can easily generate the required JSON-LD code. Simply fill in your product details, and then copy the generated script into your Shopify theme's product template.